Did you know that there are different sizes of influencer communities? And that the size of the influencer community can have an impact on the success of its campaigns? In this article, we will discuss the different sizes of influencer communities and which ones are the most profitable. We will also give you some elements to distinguish between micro, nano and macro-influencers. Keep reading to learn everything you need to know about influencer community size!
What are the sizes of the influencer communities?
How to distinguish between micro, nano and macro-influencers? There are three types of influencer communities:
- micro,
- nano
- and macro
On social platforms like Instagram, nano-influencers have a community of less than 1000 followers. Micro-influencers have a community size between 1000 and 10000 followers. Macro-influencers have a community of over 10,000 followers.
Depending on your budget, company size and goals, you will not use the same types of influencers to activate an influencer marketing campaign.
Now that you know the different sizes of influencer communities, you may be wondering which one is the most profitable to work with. The answer to this question depends on your brand and the type of product or service you sell. If you’re selling a high-end product, working with macro-influencers will likely be more profitable for you, as the size of their community allows them to reach more people. On the other hand, if you’re selling a niche product, it may be more beneficial to work with micro-influencers, as their smaller community size means they have more engaged followers who are more likely to make a purchase.
Regardless of the type of product or service you sell, it’s important to do your research and find influencers that match your brand values. Once you’ve found the right influencer for your business, make sure you maintain your relationship with them so you can continue to grow your business together! Find our tips forfinding an ambassador for your brand.
As you can see, the size of an influencer’s community is just one aspect to consider when partnering with them. There are pros and cons to working with influencers of all sizes, so it’s important to choose your metrics and take your time to determine which type of influencer will best meet your needs.
If you’re looking for reach, working with a macro-influencer is probably your best option. Reach is the number of people who see an influencer’s content. This number is important because it tells you how many people are exposed to the influencer’s message. A high reach means that more people will see the content On the other hand, if you want to target a specific niche audience, a micro- or nano-influencer might be a better option. Ultimately, it depends on your goals and what you hope to achieve through your partnership.
How does the engagement rate change with the size of the influencer’s community?
Engagement rate is one of the most important metrics to consider when evaluating an influencer. It tells you how interested an influencer’s audience is in their content. A high engagement rate means that people are liking, commenting and sharing the influencer’s posts. This shows that people are interested in what he says and are more likely to buy the products he recommends. And this, regardless of the size of the influencers’ communities.
There are several ways to calculate the engagement rate, but the most common is to take the total number of interactions on a post and divide it by the number of followers the influencer has. The result multiplied by 100 gives the engagement rate.
Micro-influencers generally have the highest engagement rates, followed by nano-influencers. Macro-influencers generally have the lowest engagement rates . However, the size of their community allows them to reach a large number of people.
The reason micro-influencers generally have higher engagement rates is because the smaller size of their community allows them to build closer relationships with their audience. These close relationships result in higher levels of trust and loyalty. Followers are more engaged and more likely to take action (e.g. make a purchase).
Nano-influencers also tend to have high engagement rates for similar reasons. The small size of their community allows them to build close relationships with their subscribers. This translates into increased trust and loyalty.
Whatever size community you prefer for your influencer marketing campaign, contact us.
