Develop your beauty brand with an influencer campaign

Influencer marketing is a real strategic lever to develop your brand.
This is a growing market.

As part of your ethnic marketing strategy, the implementation of a campaign
The use of influencer marketing to promote your beauty brand is an opportunity to leverage your brand’s potential and grow it.

It is a more authentic approach than traditional advertising campaigns, allowing you to bring visibility to your brand through social networks.

What is ethnic marketing?

Ethnic marketing, also called ethnomarketing, is a branch of marketing
to target consumers who share the same cultural characteristics
or physical.

The objective of this marketing is to set up a strategy adapted to the needs of the target: to propose an adequate offer or product and to set up anadapted communication strategy .

Niche brands, such as make-up brands for black skin for example, have
by definition use ethnic marketing, because their products are not targeted at everyone
but only the part of the population with black skin.

Influence marketing: choosing opinion leaders to promote your brand

Influencer marketing is above all a collaboration between influencers and
brands. The chosen influencers will become real ambassadors of your brand
to their communities.

It allows brands to benefit from visibility and build a brand image
strong thanks to influencers. And this, through Instagram posts or stories, videos
Youtube or blog posts.

The influencer will be the direct link between your brand and its community, because unlike
traditional marketing levers such as TV advertising or traditional billboards, its
community interacts directly with the content through likes, comments or
still sharing.

How to find the right influencer?

Influencers are numerous, and their number is constantly increasing among different typologies: micro-influencers, macro-influencers, mega-influencers…

The choice of the influencer is a determining point in the success of your campaign
of influence.

To reach your objectives and succeed in your influencer campaign, the choice of the influencer
must be based on specific criteria such as the area of expertise: beauty or lifestyle?
Another point, the content published by the influencer must be of quality and varied: posts, tutorials
beauty, make-up haul, tips & tricks …

One of the important criteria is the typology of the influencer’s community. Indeed,
it must correspond to your target and must be qualified by showing a good rate
commitment.

It is also important to be careful not to fall into the trap of false influencers who
buy their audience.

How can influencer marketing boost your visibility and sales?

Building a genuine partnership is the key to success. In the long run,
The objective is to move from a one-time collaboration to a true brand/influencer relationship.

For this collaboration to work and be beneficial to both stakeholders, it is necessary to
that the influencer is seduced by your products, but above all, they must share the same
values than your brand.

By choosing to collaborate with an influencer, you are choosing to address a
very specific community.

This specific targeting will allow you to reach new customer segments and thusincrease your brand image with a targeted audience.

In many cases, the endorsement of products or brands by influencers
beauty or lifestyle is a real springboard, because they are considered as real leaders
opinion leaders and prescribers, capable of generating a purchase intention within their
community.

Collaborate with a specialized marketing and influencer agency

There are platforms for connecting brands and influencers, however, choosing the right influencer can be complicated, as there are many different profiles.

These platforms are made if you want to manage your influencer campaign independently.

Managing it can be very time consuming, especially if you plan to select several influencers.

By working with an influencer agency that brings together brands and influencers, such as LaSeen, you benefit from support and expertise in setting up a customized influencer campaign.

By calling on our services, you benefit from our know-how for :

● Advise you on which social networks to focus on;
● Choose the most relevant influencers;
● Coordinate the implementation of the campaign;
● Track & measure effectiveness through defined statistics.

We can also go further than influencer marketing, by offering you a
personalized support for your global marketing strategy.

Work with us from A to Z to develop an effective campaign. campaign.

Expert Pack

3 500 €

HT

Domain offered the first year
Accommodation offered the first year
Logo and favicon offered
Responsive website for pc, tablet and mobile
Graphic charter adapted to branding
Site on your domain name
E-mail pro in contact@votredomaine.com
Pro contact form
Simple and intuitive pro page editor
Easy page management
Easy blog post management
Easy image management
Cokie Usage Band
Site with enhanced security
ssl certificate included
Seo optimized site
Site map html
xml site map
Easy product management
Easy product category management
Sales performance report
Promotional codes
No commission on sales
Mondiale relay delivery
Delivery Colissimo
Chronopost delivery
Payment by PayPal
Payment by credit card
Payment by bank transfer
Payment in store
My account area for your customers
Automatic confirmation e-mail
E-mail automatic tracking number
Automatic billing
Complete product catalog
Listing Brands by alphabetical order
Variation images swatches
Custom email template
Turnkey GTCs
Turnkey legal notice
Turnkey Privacy Policy
Turnkey FAQ
Text welcome included
instagram news feed
Optimized checkout
Optimized product sheet (sticky add to cart + sale triggers)
Wishlist / Favorites
Professional products zoom
Product threads
Online chat
Full car address
Anti-spam recaptcha
SMS customer notification
Sales notifications
Recovery of abandoned cart

Premium Pack

2 500 €

HT

Domain offered the first year
Accommodation offered the first year
Logo and favicon offered
Responsive website for pc, tablet and mobile
Graphic charter adapted to branding
Site on your domain name
E-mail pro in contact@votredomaine.com
Pro contact form
Simple and intuitive pro page editor
Easy page management
Easy blog post management
Easy image management
Cokie Usage Band
Site with enhanced security
ssl certificate included
Seo optimized site
Site map html
xml site map
Easy product management
Easy product category management
Sales performance report
Promotional codes
No commission on sales
Mondiale relay delivery
Delivery Colissimo
Chronopost delivery
Payment by PayPal
Payment by credit card
Payment by bank transfer
Payment in store
My account area for your customers
Automatic confirmation e-mail
E-mail automatic tracking number
Automatic billing
Complete product catalog
Listing Brands by alphabetical order
Variation images swatches
Custom email template
Turnkey GTCs
Turnkey legal notice
Turnkey Privacy Policy
Turnkey FAQ
Text welcome included
instagram news feed
Optimized checkout
Optimized product sheet (sticky add to cart + sale triggers)
Wishlist / Favorites
Professional products zoom
Product threads
Online chat
Full car address
Anti-spam recaptcha
SMS customer notification
Sales notifications
Recovery of abandoned cart

Start Pack

1 500 €

HT

Domain offered the first year
Accommodation offered the first year
Logo and favicon offered
Responsive website for pc, tablet and mobile
Graphic charter adapted to branding
Site on your domain name
E-mail pro in contact@votredomaine.com
Pro contact form
Simple and intuitive pro page editor
Easy page management
Easy blog post management
Easy image management
Cokie Usage Band
Site with enhanced security
ssl certificate included
Seo optimized site
Site map html
xml site map
Easy product management
Easy product category management
Sales performance report
Promotional codes
No commission on sales
Mondiale relay delivery
Delivery Colissimo
Chronopost delivery
Payment by PayPal
Payment by credit card
Payment by bank transfer
Payment in store
My account area for your customers
Automatic confirmation e-mail
E-mail automatic tracking number
Automatic billing
Complete product catalog
Listing Brands by alphabetical order
Variation images swatches
Custom email template
Turnkey GTCs
Turnkey legal notice
Turnkey Privacy Policy
Turnkey FAQ
Text welcome included
instagram news feed
Optimized checkout
Optimized product sheet (sticky add to cart + sale triggers)
Wishlist / Favorites
Professional products zoom
Product threads
Online chat
Full car address
Anti-spam recaptcha
SMS customer notification
Sales notifications
Recovery of abandoned cart