In a world increasingly aware of environmental and social issues, it has become essential for companies and influence professionals to take responsible action. At LaSeen Brand Management, we’re proud to announce that we’re among the pioneers of Responsible Influence, as active partners of ARPP (Autorité de Régulation Professionnelle de la Publicité) and UMICC (Union des Métiers de l’Influence et des Créateurs de Contenu).
Responsible Influence: A New Standard
Responsible Influence is about using the reach and impact of social media in an ethical and sustainable way. This encompasses a range of practices, from transparency in partnerships to the promotion of social and environmental causes. As a brand management agency, we firmly believe in the importance of Responsible Influence in creating a positive impact on society.
Our Commitment to Responsible Influence with ARPP and UMICC
In collaboration with ARPP, we are committed to respecting the ethical and legal standards of advertising and influence. This means that our partnerships and campaigns are designed with particular attention to ethics, transparency and consumer protection.
As an active member of UMICC, we are actively involved in promoting Responsible Influence within the industry. UMICC plays a key role in bringing together emerging and established talent in influence and content creation, and in encouraging responsible practices.
Our Responsible Influence Practices
At LaSeen Brand Management, we are deeply committed to Responsible Influence. Our award of the Responsible Influence Certificate attests to this commitment. Here are some of the practices we adopt to promote Responsible Influence:
- Transparency: We believe in total transparency in our partnerships with influencers and content creators. This includes honest disclosure of collaborations and remuneration.
- Supporting Causes: We encourage our partners to get involved in social and environmental initiatives that are close to their hearts, and support them in their efforts to create a positive impact.
- Education: We believe in continuous education in ethics and responsibility. We make our teams and partners aware of best practices in Responsible Influence.
- Partner selection: We carefully select our partners based on their values and commitment to Responsible Influence.
Join us in this Responsible Adventure
Responsible Influence is the future of the influence industry. At LaSeen Brand Management, we’re proud to be at the forefront of this movement, thanks to our active partnership with ARPP and UMICC. We believe that every action counts, and together we can create a lasting positive impact.
If you share our commitment to Responsible Influence, we invite you to join us in this adventure. Together, we can shape a world where influence is synonymous with responsibility and positive impact.
We’re LaSeen Brand Management, and we’re proud to be one of the leaders in Responsible Influence thanks to our active partnership with ARPP and UMICC. Join us in our mission to make the world a better place.
To find out more about our commitment to Responsible Influence, please contact us at management@laseenbm.com.
