On June 4 & 5, 2022 was held at the Parc Floral de Paris the last edition of the Natural Hair Academy. Our agency LaSeen BM once again had the opportunity to actively participate in the success of this beautiful event.
The Natural Hair Academy: 10 years of celebrating Afro beauty
“10 years, 100 exhibitors, 10,000 visitors”: this is the assessment published by Didier Mandin, co-founder of theAk-a agency that organizes the NHA. Launched in 2012 on a barge on an afternoon cruise on the Seine, the Natural Hair Academy has become over the years the must-attend event for aficionados of natural beauty. More than just a celebration of textured hair, it now focuses on Afro entrepreneurship in general: cosmetic brands, wellness, personal development, empowerment, lifestyle, books, culture in general and even activities for children. It is an unmissable event that people come to attend from the United States and Europe and that marks the beginning of the summer festivities.
Showcasing our talents
Since our inception, we have had the pleasure of collaborating with the Natural Hair Academy to offer quality moments created by our talents.
This year again, 4 of our talents were able to share their passion during conferences and activities corresponding to their universe.
On the program:
- The conference “Sublimate your hair…naturally” hosted by Naturally_Yayou
- The conference “My crown, my asset, my beauty” with Armellebrown
- The “Enjoy you body!” bootcamp proposed by Tarasbody
- Queenkalicy‘s hair design show
They were all very successful and received enthusiastic feedback from the participants.
Brands in the spotlight at the Natural Hair Academy
They trusted us and they didn’t regret it! It was an ideal opportunity for brands to gain visibility, awareness and brand preference.
For this edition, we were able to accompany :
- Vitamalt through Tara’s bootcamp
- Wat by the presence of Yayou on their corner
- Diamina hair whose extensions were used by QueenKalicy to create her hairstyles
The presence of a content creator close to her community is a guarantee to attract visitors to her booth. In this type of event where dozens of brands must share the public’s attention, think about influence. This will help you to stand out.
Contact us now to ensure an effective presence for your company at the next event.
