It’s not uncommon for people to confuse the terms“influencer” and“content creator“. These are new jobs that are not codified and leave a lot of freedom to those who practice them. So what is the difference between an influencer and a content creator? Some people use these concepts interchangeably, while others think they have distinct meanings. In this blog post, we’ll explore the differences between these two terms and discuss when brands can use each. We will also give you tips on how to become an influencer or content creator.
What is an influencer?
An influencer is a person who has the ability toinfluence the buying decisions of others because of their authority, knowledge, position or connections. His reach can be wide and he has access to many followers. Active on Instagram or other social networks, this person will have gathered an audience of varying sizes. On Instagram we will talk about an “instagrammer”. This is the name of a person who has a lot of followers on the social media app, Instagram. They are often considered influencers because they have the ability to persuade their followers to do or buy something.
An influencer is therefore a person capable of persuading others with his or her opinion. It has a large audience on social media. He is a prescriber and his audience will trust his recommendations. An influencer will be able to enter into paid collaborations with brands to assist them in promoting their products and services.
There are different categories of influencers:
- Nano influencers between 1000 and 10 000 followers
- Micro-influencers with 10,000 to 100,000 followers
- Macro-influencers above 100,000 followers
What is a content creator?
A content creator, on the other hand, creates content for a living. This content is intended to inform, entertain, or both.
The content created can take many forms. These are for example:
- Videos,
- Blog posts,
- Infographics,
- Photos,
- A podcast…
Content creators are not always considered influencers because their follower count may not be as large as an influencer’s. The content creator’s priority is to produce quality content to please his audience. Sometimes he produces niche content that will not attract subscribers by the thousands, but will allow him to develop his expertise as well as his authority.
How do you know who to call between an influencer and a content creator?
There are some key differences between these two types of online personalities. First of all, influencers are generally more concerned with promoting a brand or product, while content creators focus on producing qualitative content that brings value to their audience. Also, influencers often have a larger following than content creators, and their followers tend to be more engaged because they are attached to their personality.
When can brands use an influencer? This depends primarily on the objectives of the campaign. Does the brand want to improve its image? Or rather, drastically increase its sales over a given period of time?
Brands use influencers when they want to reach a new market or demographic that they might not otherwise reach. Instead, they work with content creators when they want a more elaborate result that really showcases their products or services.
The three-step method to become an influencer
There is no foolproof method to become an influencer: it all depends on your goals and the platform you are working on. However, here are three general tips that can help you get started:
- Focus on creating high quality content. This is the most important thing, no matter what type of platform you use. Make sure your content is interesting, informative and engaging.
- Try to build a group of people interested in what you have to say. The moreengaged subscribers you have, the more influence you will be able to exert.
- Make sure you are active on social media and other platforms where influencers hang out.
At LaSeen Brand Management we collaborate with influential talents who will help you promote your brand. Contact us if you are ready to reap the benefits of a successful influencer marketing campaign.
