Understanding the Brand & Influencer Connection

Who are the influencers in 2021? How do brands find these expensive gems? If becoming an Influencer seems like a dream, the reality of markets and Brand & Influencer relationships is much more complex… LaSeenbm explains it all to you!

Why use an influencer?

With the influence of social networks and ambassadors, we observe a considerable increase in the volume of sales through these networks. But this is not only due to the various partnerships on these social platforms, but especially because “ambassadors” encourage the purchase!

So yes, influencers are “on a roll” with brands. The influencer seems to be a way to ensure a good sales rate because it incites and creates fervor among its community on social networks. The partnerships are thus multiplied and even multiplied tenfold! Brands have understood the stakes and are no longer afraid of damaging their brand image.

What about partnerships?

Several questions are raised: which contract? which influencer? Which contract? how much? How to approach influencers? Discover all the answers to your questions about these influence marketing techniques:

There are many types of contracts: and it is the responsibility of brands to know about them, on Instagram brands and influencers have a duty to be transparent and mention that it is a partnership. According to Article L121-1 of the Consumer Code, which also governs commercial information, it is indeed illegal not to indicate that the content is sponsored.

One of the most frequent partnerships is in the form of a discount or promo code through publications or stories, the influencer then shares a promo code. These coupon codes allow us to know where the sales come from and to analyze the contribution of the influencer to sales. As you can see, a partnership is not always the same, it differs according to the influencers and the brands’ marketing techniques. Be aware, however, that paid product placement partnerships have been very popular in recent years; especially on Instagram.

Remuneration?

Influencers’ remuneration remains an issue… Brand and influencers remain discreet on this subject. But you should know that this one still differs according to the type of realized partnership: either this one takes place with in counterpart a remuneration of the mark or it is not remunerated but as a payment the mark sends the products free…

To remember …

That a partnership with an influencer must be decided according to your strategy, if you want to promote your brand or your products it can be a real asset! but you must think carefully about your marketing strategy, choose the influencer well. And study the different contract and remuneration modalities.

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Premium Pack

2 500 €

HT

Domain offered the first year
Accommodation offered the first year
Logo and favicon offered
Responsive website for pc, tablet and mobile
Graphic charter adapted to branding
Site on your domain name
E-mail pro in contact@votredomaine.com
Pro contact form
Simple and intuitive pro page editor
Easy page management
Easy blog post management
Easy image management
Cokie Usage Band
Site with enhanced security
ssl certificate included
Seo optimized site
Site map html
xml site map
Easy product management
Easy product category management
Sales performance report
Promotional codes
No commission on sales
Mondiale relay delivery
Delivery Colissimo
Chronopost delivery
Payment by PayPal
Payment by credit card
Payment by bank transfer
Payment in store
My account area for your customers
Automatic confirmation e-mail
E-mail automatic tracking number
Automatic billing
Complete product catalog
Listing Brands by alphabetical order
Variation images swatches
Custom email template
Turnkey GTCs
Turnkey legal notice
Turnkey Privacy Policy
Turnkey FAQ
Text welcome included
instagram news feed
Optimized checkout
Optimized product sheet (sticky add to cart + sale triggers)
Wishlist / Favorites
Professional products zoom
Product threads
Online chat
Full car address
Anti-spam recaptcha
SMS customer notification
Sales notifications
Recovery of abandoned cart

Start Pack

1 500 €

HT

Domain offered the first year
Accommodation offered the first year
Logo and favicon offered
Responsive website for pc, tablet and mobile
Graphic charter adapted to branding
Site on your domain name
E-mail pro in contact@votredomaine.com
Pro contact form
Simple and intuitive pro page editor
Easy page management
Easy blog post management
Easy image management
Cokie Usage Band
Site with enhanced security
ssl certificate included
Seo optimized site
Site map html
xml site map
Easy product management
Easy product category management
Sales performance report
Promotional codes
No commission on sales
Mondiale relay delivery
Delivery Colissimo
Chronopost delivery
Payment by PayPal
Payment by credit card
Payment by bank transfer
Payment in store
My account area for your customers
Automatic confirmation e-mail
E-mail automatic tracking number
Automatic billing
Complete product catalog
Listing Brands by alphabetical order
Variation images swatches
Custom email template
Turnkey GTCs
Turnkey legal notice
Turnkey Privacy Policy
Turnkey FAQ
Text welcome included
instagram news feed
Optimized checkout
Optimized product sheet (sticky add to cart + sale triggers)
Wishlist / Favorites
Professional products zoom
Product threads
Online chat
Full car address
Anti-spam recaptcha
SMS customer notification
Sales notifications
Recovery of abandoned cart