What is ethnic marketing?

What is ethnic marketing?

In business, in general, it is necessary to first define what is ethnic marketing? Ethnic marketing is necessarily linked to commerce, and communications and marketing actions will be based on the idea that certain people or a segment of your target having cultural, religious or linguistic origins, may have a different relationship and therefore a different consumption.

Thus, your communication and marketing strategy will have to depend on these criteria and thus take into account all these elements. The goal is to know your customer segment and adapt your strategy to match your communications and therefore be profitable. It implies then to study the market and to detect the segment(s): you will have to take into account that the religion or the ethnicity (origin) of this segment can be criteria to use to communicate. It is therefore necessary to know how to communicate with your target consumers, to attract them to your promotional and/or institutional platforms in order to be able to convert them afterwards. This is called targeting. This is where the so-called “ethnic” marketing comes into play.

Understanding Ethnic Marketing:

Ethnic marketing is a marketing approach that addresses a niche market, where the population is directly targeted by a marketed product/service. By doing “ethnic” marketing, you segment the population you are addressing and that will be exposed to your message. The objective of such a marketing approach is to directly seduce the public likely to be attracted by your product/service.

At this point, we appeal to the target’s sense of belonging, who will feel directly understood by your brand and will perceive a solution to their “community” problem. Such a marketing approach allows you to personalize your marketing approach and refine your actions according to the characteristics of your target consumers. Thus, by segmenting your target you will reach fewer people, but your base of potential customers will be more qualified, and your chances of conversions greater.

Utilities and uses of ethnic marketing:

Ethnic marketing is widely used in the beauty and fashion industry. Because of the specific consumption habits of each culture, niche marketing is an opportunity for so-called “community” brands to enter a promising market, such as ethnic beauty. The niche of Afro-Caribbean women is, for example, so attractive that large groups such as L’Oréal have invested in the field for several years. Thus, from the packaging, to the muses, to the advertising campaigns within the framework of influence marketing, all the supports and actors of the communication of “ethnic” brands are built to represent multicultural beauty.

In this way, the brands of the sector, such as Cantu, Inoya, Diaminahair, Etnik cosmetics, Aliya naturals or Mango buterfull, have been able to brilliantly insert themselves into this niche and develop distinguished marketing strategies, but above all, in accordance with their target.

You are an actor of the ethnic beauty. Want to boost your marketing strategy? Our experts are here to help you.

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E-mail pro in contact@votredomaine.com
Pro contact form
Simple and intuitive pro page editor
Easy page management
Easy blog post management
Easy image management
Cokie Usage Band
Site with enhanced security
ssl certificate included
Seo optimized site
Site map html
xml site map
Easy product management
Easy product category management
Sales performance report
Promotional codes
No commission on sales
Mondiale relay delivery
Delivery Colissimo
Chronopost delivery
Payment by PayPal
Payment by credit card
Payment by bank transfer
Payment in store
My account area for your customers
Automatic confirmation e-mail
E-mail automatic tracking number
Automatic billing
Complete product catalog
Listing Brands by alphabetical order
Variation images swatches
Custom email template
Turnkey GTCs
Turnkey legal notice
Turnkey Privacy Policy
Turnkey FAQ
Text welcome included
instagram news feed
Optimized checkout
Optimized product sheet (sticky add to cart + sale triggers)
Wishlist / Favorites
Professional products zoom
Product threads
Online chat
Full car address
Anti-spam recaptcha
SMS customer notification
Sales notifications
Recovery of abandoned cart

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Domain offered the first year
Accommodation offered the first year
Logo and favicon offered
Responsive website for pc, tablet and mobile
Graphic charter adapted to branding
Site on your domain name
E-mail pro in contact@votredomaine.com
Pro contact form
Simple and intuitive pro page editor
Easy page management
Easy blog post management
Easy image management
Cokie Usage Band
Site with enhanced security
ssl certificate included
Seo optimized site
Site map html
xml site map
Easy product management
Easy product category management
Sales performance report
Promotional codes
No commission on sales
Mondiale relay delivery
Delivery Colissimo
Chronopost delivery
Payment by PayPal
Payment by credit card
Payment by bank transfer
Payment in store
My account area for your customers
Automatic confirmation e-mail
E-mail automatic tracking number
Automatic billing
Complete product catalog
Listing Brands by alphabetical order
Variation images swatches
Custom email template
Turnkey GTCs
Turnkey legal notice
Turnkey Privacy Policy
Turnkey FAQ
Text welcome included
instagram news feed
Optimized checkout
Optimized product sheet (sticky add to cart + sale triggers)
Wishlist / Favorites
Professional products zoom
Product threads
Online chat
Full car address
Anti-spam recaptcha
SMS customer notification
Sales notifications
Recovery of abandoned cart